A good proposal is readable, well-organized, and grammatically correct. Good writing wins grant awards.
You must be explicit about how the program will make an improvement. Provide enough details to give the reviewers a clear idea of exactly what you plan to do and why your plan is a good one. Demonstrate broad knowledge of your field. Include a time frame. Your proposal needs to address who, what, why, how, where, and when. You need to be clear, organized, and detailed. The more effort a reviewer takes to figure out your message the less effort they have to review your proposal.
Your chance of getting a favorable proposal review increases when reviewers perceive precisely what you want to convey about your research. If your writing is problematical and complex structurally, reviewers may not only misinterpret your research, but they may give up entirely on reading your proposal.
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