It must have strength within the field of science to which it pertains. Present your expertise, commitment, and the capability to do what you propose. And you need to have a solid and well-written grant that out-competes others for funding. Do your homework, allow enough time to develop a solid proposal, and present your idea in a manner that conveys your enthusiasm so you get reviewers excited about your idea.
Having trouble getting started? Have a case of writers block? This article by Robert Porter can help you get started.
Is your idea fundable? Be sure to read The "So What?" Factor.
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